by qdavidcathers
7. July 2010 11:00
A couple weeks ago my Elite Experience Mastermind Group met in PA. Wow, what an amazing 3 days. One day was spent filming for my upcoming Web TV episodes. Then two days of brainstorming ideas for our businesses. One of the days we took an exclusive tour behind the scenes of QVC. They have it down to the second on knowing your numbers.
The QVC audience is 85% women who generate 95% of their revenue. A typical segment is 6-8 minutes and considered successful if they make 8-15k per minute. Although they have this down to a science, QVC has a pholosophy of "Talk like your over the backyard fence". There is no need to cram the products down your throat. They look to Entertain you, Engage You and Enrich your life.
We also spent time with David James a QVC Host. He focused on the 9 ways the products are presented.
And the other 2 days of Mastermind brought business ideas to another 5 levels. After that Brian Mittman from New York and I spent a day seeing the sights of Philly. Simply Awesome seeing where this country began!
Look for our NEW WEB TV coming in August.
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